188bet Strikes Chelsea Partnership
188BET, the online gaming and entertainment company, has added to its portfolio of football club sponsorships by becoming the official betting partner of Premier League giants Chelsea.
The announcement completes a close season that has seen 188BET comprehensively establish itself within the English football market.
In May the company announced it was to become primary sponsors of Bolton Wanderers and Wigan Athletic, the first concurrent dual shirt sponsorship in Premier League history. This was followed with the news that it has agreed a further betting partner deal with Aston Villa.
Chelsea and 188BET will use the partnership to undertake a series of co-marketing initiatives, primarily focused on the Asian market, which will utilise the strengths of each company’s global appeal to develop their international ambitions.
The deal, which will run for an initial three year period and will see 188BET receive a range of collateral from the Premier League club. The partnership will also give Chelsea supporters the opportunity to take advantage of a range of special 188BET promotional activity, which is set to be rolled out during the course of the 2009/10 season.
