Aberdeen Asset Management Drives Scottish Open

Aberdeen Asset Management has extended its deal with the Scottish Open to remain as the title sponsor of the golf tournament through to 2020.

As part of the three-year extension with the financial services company, the tournament’s prize fund is set to rise from £3 million in 2014 to a minimum of £4 million by 2018.

The Scottish Open, won this year by England’s Justin Rose, also received a commitment from the Scottish government worth £1 million per year until 2020.

Martin Gilbert, chief executive of AAM, said of the deal: ‘The tournament continues to grow in stature as more players travel to Scotland to play a links course the week before The Open Championship and the sponsorship continues to deliver excellent global brand awareness for us especially through the TV coverage in the US, a key market for us.’