AC Milan has announced that it will embark on a ‘Digital Summer Tour’ of China.
With summer tours for football’s elite clubs cancelled or postponed because of the coronavirus pandemic, the Serie A club has instead opted to go digitally, building a ‘digital village’ for Chinese fans.
The club says the ‘village’ will provide fans with immersive digital experiences where they will be able to interact with current Milan players and club legends, as well as being able to take photos, collect autographs and listen to players’ conversations.
The digital offering will also offer fans the chance to digitally tour Milan landmarks, while the club will also give out gifts, including customised merchandise.
The Italian giants have also announced that it has signed a multi-year partnership with Banco BPM to become the front of shirt sponsor for the club’s women’s team.
Banco BPM will be the Milan women’s side’s first independent shirt sponsor.
“We watch the women’s team with immense pride at AC Milan and we are thrilled that one of our most valuable partners Banco BPM has made the commitment to support our vision for growth, becoming the team’s first independent shirt sponsor,” said Ivan Gazidis, CEO, AC Milan.
“The passion and professionalism that the Rossonere show every day is unmatched and, as a club that prides itself on inclusiveness and integrity, we at AC Milan are confident that this is just the beginning of great things to come, with the support of Banco BPM”.
