Activate Management Appoints Mercieca

25 Jan 2017 | tshego

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Talent management agency Activate Management has appointed Mercieca to handle the PR of its portfolio of athletes.

Activate Management’s roster includes England cricketer Jimmy Anderson, Olympic gold medallist and hockey player Sam Quek and Liverpool FC goalkeeper Simon Mignolet.

The Camden based agency’s brief includes profiling the athletes in relevant sport and lifestyle media, alongside individual activation for commercial partners.

Activate Management managing director Luke Sutton said: “We have a very big year ahead of us and we wanted to ensure that we’re able to continue to offer best in class advice and media management to our clients.

“Having worked with Mercieca in the past, we know that they keep things simple, and through their strong media network and down to earth approach have a track record of delivering for their clients.”

Mercieca PR director Gemma Oakes, added: “We’re over the moon to be working with Activate Management. We’ve got some really exciting plans in the pipeline and are confident that we’re well positioned to maximise their client’s potential through smart PR and activation.”