Adidas And Continental To Launch Range
Adidas has partnered with Continental, the European market leader in the car tyre segment, to supply the brand with the latest rubber compounds for sports shoes.??
The partnership is ongoing and more adidas products using Continental rubber technologies will be released throughout 2010 and 2011.??
The Supernova Riot 3, the first trail running shoe utilising the rubber supplied by Continental, is already in retail stores and the co-operation will gradually be extended to other running footwear.
Adidas chose to work with Continental due to its extensive portfolio of state of the art rubber compound technologies.??
The partnership is ongoing and more adidas products using Continental rubber technologies will be released throughout 2010 and 2011.??
The two companies were both official sponsors of the 2010 FIFA World Cup South Africa and have signed deals to continue through to the 2014 FIFA World Cup in Brazil.
