Adidas Announces Partnership With Quins

adidas has announced a new partnership with Premiership Rugby team, Harlequins. The brand will provide a new Home, Away & Training kit for the 2014-15 squad which includes a large contingent of England internationals.

Harlequins represents the latest addition to adidas’ Global rugby portfolio which currently includes the All Blacks, the French and Italian Federations and the British & Irish Lions as well as Munster & Stade Francais.

adidas has said the new kit will be in keeping with the heritage and distinct visual design of the club’s kit while also adding its own designs such as Formation and ClimaCool to develop the jersey further.

The deal with adidas follows the announcement earlier this week that DHL had come on board as the Aviva Premiership Club’s lead partner from next season.

adidas Brand Director, Nick Craggs said of the partnership: ‘We are excited to announce the new partnership with Harlequins- a rugby club steeped in rich tradition and outstanding achievement. We look forward to supporting Quins in the next chapter of their long and illustrious history. With the Rugby World Cup next year and the Club marking their 150th anniversary in 2016/2017, it is set to be an exciting time for rugby in the UK and we are proud to be part of that.’

Craggs added: ‘At adidas, we pride ourselves on being a truly innovative sports brand, with the main aim of supporting our teams and our athletes with industry leading kit design and innovation to help them to perform to the best of their ability. We feel we achieved just that with the new Harlequins kit for the 2014/15 season.’