Adidas Appoints Hope&glory

Hope&Glory has been appointed by adidas to build on its running and women’s performance categories, with a brief to work with the adidas London newsroom team across three main channels – the brand’s owned social channels, editorial activity and campaigns.

For running, the brief focuses on raising awareness of the brand’s BOOST franchise, to establish the technology across its range of performance running shoes. For adidas women, it will initially focus on evolving the brand’s #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.

The accounts will be led by Hope&Glory managing partner James Gordon-MacIntosh and associate director Pieter Graham. They will report into editor for style & womens Laura Coveney alongside PR managers Sebastian Bell and Paul Brady.

James Gordon-MacIntosh commented: “adidas is a dream account for any agency so we’re over the moon to be working with them. The newsroom model adidas has adopted, with the integration of editorial, social content and influencer engagement, is the most advanced we’ve worked alongside and there are some big plans to grow in the categories we’re going to be working with them on. New client briefs don’t really get better, as far as we’re concerned.”

The latest client win adds to the agency’s sport activation work including O2, Sony, Virgin Active and HTC.