Adidas & British Cycling Celebrate 10 Years

adidas and British Cycling have celebrated their ten year partnership with the launch of a new kit, which will be worn by the Great Britain Cycling Team as they continue their preparations for Rio 2016.

Since the partnership began in 2005 the Great Britain Cycling Team has experienced global success, collating 306 medals from Olympic, Paralympic and World Championship competitions.

Double Olympic and five-time world champion Laura Trott said: “It has been amazing to be part of this golden age for British Cycling and adidas has been by our side all the way. Knowing we are riding in the best kit possible gives you that extra confidence and edge over competitors and enhances the sense of pride you enjoy when you represent your country.”

 Nelson Madlangbayan, head of adidas cycling products commented: “We’re always testing kit and looking at new ways to help improve the rider’s performance. The kit we’ve got right now is the best we’ve produced over the 10 years of working with British Cycling and we will never stop trying to innovate further in line with the team’s successes.

“The range has everything an elite performer needs, and the replica allows fans of the team to experience the same technologies and design features during their rides and races.”