Adidas & Chelsea Unveil Forever Blue
adidas and Chelsea FC have unveiled “Forever Blue”, its follow up campaign to last season’s “It’s Blue, What Else Matters”, designed to launch the new home kit for the 2014/15 season.
The ‘Forever Blue’ launch features a video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures. You can see the video at Sport Industry TV.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory, including Petr Cech’s penalty save from Bayern Munich’s Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres’s opening goal against Benfica in last season’s Europa League final, Gary Cahill’s volleyed strike against Spurs, Oscar’s wonder goal against Juventus and most recently Eden Hazard’s hat-trick against Newcastle in the Premier League.
The campaign, which follows last year’s memorable It’s Blue. What else matters? – shortlisted for the BT Sport Industry Awards 2014, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season.
Chelsea FC chief executive Ron Gourlay said: ‘We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of “Forever Blue” and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.’
Petr Cech added: ‘The players all love to get involved in these campaigns and the idea of being “Forever Blue” is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.’
adidas brand director, Nick Craggs comments on the new launch: ‘Chelsea Football Club is steeped in history. History is made with every goal, assist, tackle and clean sheet. The players at the club are adding new chapters to the history of the Premier League every week. Working with the players and identifying their moments over recent years in adidas shirts, we have managed to create a compelling campaign that will remain with the club forever.’
‘It is not just about wearing the shirt; it’s what you do in the shirt. For the fans. For the team. For the colour and for the future.’
The new kit is available for pre-order now at www.chelseafc.com/foreverblue, ahead of its arrival in stores on 30th April.
