Adidas Confirms Team Sky Deal

Sports brand adidas has confirmed its official partner status of new UK-based cycling team, Sky Pro Cycling.

adidas has spent more than six months working with Sky Pro Cycling to produce nearly 100 different bespoke pieces of apparel and accessories. Over 14,000 units of kit will be supplied to the team per year.

adidas has formed a strong and successful association with British Cycling over a number of years and the progression to work with team principal Dave Brailsford and Sky Pro Cycling is a natural one.

As well as apparel and accessories for Team Sky itself, adidas has developed a range of both on and off-bike products that will be available to purchase from retailers in March 2010.