Adidas Creator Studio Asks Fans To Design Clubs’ Third Kit
adidas has launched Creator Studio, a digital platform that will allow football fans to design the third kit for six of its clubs.
The Creator Studio gives fans of Real Madrid, Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo the chance to design their teams’ 2017/18 third kit.
The platform works with users submitting their design, who will then be given a special image that can aid in getting votes.
The 2017/18 third kit for your favourite club?
Design it yourself: https://t.co/jmYxFPAlRQ #FirstNeverFollows pic.twitter.com/Eb7s3b2pZl— adidasfootball (@adidasfootball) August 8, 2016
The kit that receives the most votes will then go through to a top 100 gallery for each club, with the winning design decided by a judging panel with some of the clubs’ players.
Markus Baumann, Adidas’ general manager of football, said: “We are giving people a blank canvas and allowing them to create something exciting and unique.
“The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first. We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.”
Adidas brand ambassador and Real Madrid star Gareth Bale added: “It’s an amazing opportunity for fans from all over the world to make their mark on their favourite club, and to be a part of the club’s history.”
