Adidas Expands On Partnership With Uefa
adidas has confirmed a significant expansion of its relationship with UEFA which extends to sponsorship of the 2024 UEFA European Football Championship taking place in Germany.
The expansion includes the official partnership with UEFA Women’s Football from 2021-2025, covering all UEFA Women’s competitions.
Nadine Kessler, Chief of Women Football, UEFA, said: “This new partnership with adidas is another major step forward in helping us grow the women’s game ahead of what promises to be a momentous year in 2022.”
“We are now at the halfway point of our five-year Time for Action strategy designed to give European women’s football the best possible platform to thrive, so this partnership will support our continued efforts to invest in programmes and initiatives that support the game from grassroots to elite levels.”
The new contracts will also see adidas sponsor men’s competitions such as UEFA EURO 2024, UEFA Nations League, European Qualifiers, and the UEFA Champions League.
Furthermore, the relationship pledges a commitment to continue its support of one of the fastest growing aspects of modern football.
adidas will also be the Official Match Ball provider for UEFA Women’ Champions League, UEFA Women’s Futsal EURO, UEFA Women’s U19 Championship, and UEFA Women’s U17 Championship.
Kasper Rorsted, CEO, adidas, said: “Our relationship with UEFA spans over decades and has allowed us to be at the heart of some of the most iconic moments in sporting history.”
It is an honour to not only continue our long-standing position as a key supporter of men’s European football but extend it to women’s football as well. With that in mind, I am even more looking forward to UEFA Women’s Euro 2022 in England.”
With Germany being our home-base, the UEFA EURO 2024 competition in particular will be a special one for us, as we will welcome the rest of Europe for what is set to be a truly global sports event.”
adidas has been a valiant partner to UEFA for several decades, working jointly on everything from the pinnacles of club football to the EUROs, and youth competitions to grassroots initiatives – which form the backbone and future of the game.
