Adidas Extends Lucrative Chelsea Deal
Adidas has extended its lucrative deal with Premier League team Chelsea that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years.
The relationship was launched in 2006 when both parties created the world’s largest team photo as 8,000 Chelsea fans lined up alongside the first team squad.??
Chelsea and adidas have since collaborated on a number of grassroots projects, including partnering with America’s top youth football clubs to help develop US football.??
As well as the launch of ‘Blue Pitches’ a programme aimed at encouraging young kids to participate in sport across London with plans to roll them out internationally after the launch of a Blue Pitch in Hong Kong last year.
Ron Gourlay, Chelsea Football Club’s Chief Executive, said: ‘We are delighted to extend our partnership until 2018 after a highly successful first four years. Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America.’
