Adidas To Inspire The World To ‘see Possibilities’ In New Global Content Campaign
Adidas has launched a new content campaign, SEEING POSSIBILITIES, which will feature a host of the sportswear giant’s athletes and ambassadors starring in a series of 20 films, as part of its long-standing Impossible is Nothing campaign.
The brand says the campaign will harness the ‘power of sports to change lives’, and will bring together a series of ‘documentary style’ videos featuring home footage of stars, shining a light on the previously unseen side of their lives.
Featuring the likes of footballers Paul Pogba and Mohamed Salah, musician Beyonce, esports star Ninja, NBA superstar Dame Lillard and Rugby World Cup-winning captain Siya Kolisi (above), the series will follow stories across sport and culture, showing how ‘optimism and action’ has shaped the lives of the subjects and aiming to inspire and empower others.
Beyoncé saw the possibilities of inviting us all to find our voice. To use her platform as a stage to celebrate our differences, with all people. With you. Me. Them. Us.
What possibilities do you see? #ImpossibleIsNothing pic.twitter.com/MRMMSfNVri
— adidas (@adidas) April 19, 2021
“Impossible is Nothing is more than a campaign – it’s our attitude,” said Brian Grevy Executive Board Member, Global Brands, adidas.
“Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people.”
The films will also explore how this attitude ‘lives within adidas’ own DNA’, and some of the films will look at how the brand incorporates this into its design, whether it be reimagining running shoes, or its collaboration with Parley to help end plastic waste.
The move comes after the brand’s unveiling of three ‘strategic focuses’ to creating a better future for sport through ‘sustainability, credibility and inclusivity’. Pledging to phase out virgin polyester across all products by 2024, adidas says it also aims to unite and include ‘all people in sport’, announcing the extension of its UEFA contract to include the Women’s EUROs and Champions League.
The brand says it is also pushing for new innovations, hinting at potential upcoming launches of ‘3D printed midsoles’ with 4D4WD as well as a collaboration with Allbirds.
