Adidas Joins The 5th Floor Cycling Team

adidas and The 5th Floor, a cycling collective and team based out of London and New York, have announced a new partnership that will see the team train and compete in a range of unique adidas products.

As part of the deal, the key racing pieces for the team will be custom made 5th Floor skin suits, jerseys, bibs, caps, overshoes and warmers. The adidas x 5th floor kit laydown will also include a limited edition version of the recently launched adistar range.

Established in 2010, The 5th Floor was started by a group of friends with a love of cycling. Now, the team is made up of 21 riders across London and New York, riding and racing in all disciplines; from road and track, to CX and touring.

5th rider, Rudy Melo commented: “We’re really excited to be working with a brand with such a rich heritage in cycling. We’ve worked together to produce the kit and cannot wait to race in a kit that looks and performs so well.”

Kitty Pemberton-Platt, adidas London newsroom, added: “For us, The 5th Floor embodies so much of what we think is great about cycling. They repeatedly push themselves on a competitive level, whilst keeping the social side of the sport at the heart of everything they do, continually inspiring others to get out on the road.

“We are thrilled to be taking our extensive experience in cycling to London and supporting The 5th Floor this season. We’ve worked very closely together to produce the next generation of 5th Floor apparel, which will not only look sharp, but give them the best level of performance in the saddle that they’ve ever had.”