Adidas Launches This Is Energy Running

adidas has launched a new global campaign, introducing a cast of influencers from Rio de Janeiro, New York City, London, Moscow and Tokyo, with an online film called ‘This is Energy Running.’

The film marks the first time adidas Running has included runners from key cities in a global campaign alongside its world class athletes; American sprinter Tori Bowie and Jamaican sprinter Warren Weir. Watch the video at Sport Industry TV.

The influencers, meanwhile, are experts in everything from ultra-marathons to short distances and fashion to fitness. Rachel Apollonio from Rio de Janeiro, London’s Sophie Christabel, Lindsey Calla from New York, Julia Korzh from Moscow and Tomomi Yuda from Tokyo represent the diversity of the Energy Running movement, according to the sportswear brand.

This Is Energy Running will see content rolled out across YouTube, Instagram, Facebook and Twitter including personalised edits of the film that highlight each individual athlete and influencer.

Throughout the campaign, the brand will host a series of Energy Running events in cities around the world to provide runners with a chance to participate and experience Energy Running.

Adrian Leek, general manager of adidas Running, said: “Energy Running is more than lacing up and logging miles. It’s a sport-driven social movement that’s just as much about putting a smile on your face and earning a like on your feed as it is about breaking a sweat and beating your best.

“This strong roster of influencers along with our products, services and events focused on Energy Running connect us to female athletes with even more authenticity and credibility. We have a clear focus on who we want to reach and we’re taking a fresh new approach on how we reach them.”

adidas added that the influencers were chosen based on their passion for running and reflect the rapidly growing number of females who look to running as a key part of their fitness routines.

“The female athletes we focus on are inspired by socially relevant peers they can easily relate to and aspire to be like which is why influencers will play such a significant role in our marketing campaigns moving forward,” said Leek. “We’ll rely on influencers in seasons to come for input on our product creation and support of our campaign execution as the voices our fans value most.”