Adidas Launches New Sport16 Campaign
adidas has launched a series of films for the brand’s Sport16 initiative, with the first set of films titled, ‘I’m Here to Create’.
The first chapter is told through a female athlete’s view and stars tennis player Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis player Ana Ivanović, football player Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.
The series is part of adidas’ three-year brand plan that started in 2015 and is made up of 15 and 30-second spots for each athlete debuted online and will air during the UEFA Champions League, The GRAMMYs, the BRIT Awards and the Oscars.
The ‘I’m Here to Create’ series, created in partnership with 72andSunny, shows female athletes’ stories and the ways they use their creativity.
“Who I am is not defined solely by what I achieve on the tennis court,” said Wozniacki. “My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mind-set.”
Nicole Vollebregt, head of women’s, adidas said: “We are obsessed with the versatile female athlete – women who love sports, make decisions every day to live an active life and are helping to change sports around the world.
“In 2016, we will consistently roll out women-focused activations, partnerships, products and events that will allow us to further connect with this athlete on a personal level.”
