Adidas Launches Social Network Game

Adidas has launched a new social networking game based on UEFA Champions League cities competing against one another.??

‘Fast Fuels Danger, Danger Makes Legend’ is based on Facebook connect and adidas has used brand ambassador Lionel Messi to promote the game.??

The game asks players to select which city they are in and then challenge other players to ‘conquer territory’.??

Players challenge each other by selecting an area on the map and competing against another player by choosing their favourite football moves such as ‘Fast’, ‘Step Over’ or ‘Fast Flick’.

Fast Fuels Danger was created by 180 Amsterdam, while the viral videos were by production agency Knucklehead.

Adidas has also launched a viral to accompany the game – see it here.