Adidas Partners With Ninja In First Gamer Deal

Adidas has announced that Tyler ‘Ninja’ Blevins, best known for his Fortnite streams on Twitch, has become the first professional gamer signed up as a brand ambassador.

Neither Ninja nor adidas has announced what exactly the pair will produce together as part of the deal, but the German sportswear company has confirmed that there is a multi-year deal in place and on its website, fans can enter their email addresses in order to stay updated on the partnership.

The move was announced by Ninja’s social media channels with a video which appears to set the scene for the campaign. The gamer tells his audience to ‘put the time in’, while an article on adidas’s website declares: “There’s never been a better time to blur the lines between the cultures of gaming and fashion. Whatever your craft is – we invite you to clock in, and stay tuned for big things coming.”