Adidas Reveals Financial Targets
The adidas Group has confirmed its 2015 financial targets which forecast sales of £14.2bn. In addition, the senior management of the Group shared preliminary details about its goals for 2014 with sales expected to grow at a high-single-digit rate in 2014. The development will be driven by growth in all brands, regions and markets in 2014, with running and football as key drivers.
Herbert Hainer, CEO of the adidas Group, said: ‘Since the beginning of our plan, we have made some exceptional progress, driving growth in key categories, improving profitability and tightly managing our capital. The goal of our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success. We will continue to focus on building desirable brands and exciting our consumers at every touch point.’
Hainer added: ‘We will again accelerate our growth and focus on profitability to achieve our targets. Innovation remains key for our success. In 2014, we will continue to bring change to the industry, ensuring growth in each of our key categories. We will put a special emphasis on further rolling out our successful Boost technology. In football, we will support the best players and teams during the 2014 FIFA World Cup in Brazil with the most innovative football products.’
