Adidas Signs Carmen Jorda

adidas by Stella McCartney has announced its collaboration with Formula One development driver, Carmen Jorda.

The 28-year-old is currently a development driver for the Renault Formula One team and the new deal – negotiated by commercial management agency Romelle Swire – will see Jorda join the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza on adidas by Stella McCartney’s roster.

Carmen undergoes vigorous training in various disciplines to prepare for her career as female racing driver, with a combination of weight training for her core strength and yoga for her flexibility. 

Carmen Jorda said: “I am so proud to have joined the adidas by Stella McCartney family. I work in a very male-dominated industry, so I constantly have to prove I deserve to be where I am. “I love the challenges that brings me because when I do succeed, it’s so much more rewarding​”. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas by Stella McCartney.” 

Stella McCartney added: “Carmen is an inspiration to women everywhere and proof that anything is possible if you challenge yourself. It’s been ten years since we introduced the concept of stylish, technology-led sportswear, back when no one thought it was possible to combine the two. Since then, we’ve gone from strength-to-strength and Carmen epitomises that journey. We couldn’t be happier to be working with her.”