Adidas Takes Over Man Utd Shirt

adidas has unveiled the first shirt of its record breaking ten year partnership with Manchester United by revealing the new home kit for the 2015/16 season.

The sports brand signed a record £750m, decade-long deal with the Premier League side last year, ending the club’s 13 year association with Nike.

The new look shirts have been launched as part of the ‘Break Expectations’ campaign released by adidas to demonstrate the start of a new era for the football club, inspired by the club’s crest trident.

Watch the ad at Sport Industry TV

Manchester United group managing director, Richard Arnold commented: “Everyone at Manchester United is very proud of the shirt’s classic design, which draws upon the Club’s iconic kits of yesteryear. Manchester United and adidas have a long and illustrious history in football, both leading the way in innovation and performance.

“The design of the 2015/16 kit will not only appeal to our loyal supporters, it will also showcase adidas’ expertise in creating state of the art performance products for the football industry.

“We are proud to welcome adidas back to the Manchester United family and look forward to a successful and exciting future together.”

The home kit is now available to buy at adidas and Manchester United retail stores, specialist sports retailers and e-commerce channels worldwide.