Adidas Teams Up With Goal Click
Goal Click, a new global football photography project, has teamed up with official UEFA Euro 2016 sponsor adidas in a partnership that will also see a new photography exhibition launched to display analogue photographs from around the world.
Goal Click locates one person from every country in the world and sends each of them one analogue camera. The photographers then take photos that symbolise football in their country, or their personal stories, and are currently active in over 60 countries.
adidas and Goal Click are collaborating to create a new London-focused project – Goal Click LDN, which will feature London based photographers on a mission to capture portraits of their football lives in the capital through analogue photography.
During Euro 2016, Goal Click and adidas will partner to host their first exhibition, celebrating the Goal Click football community. It will bring together Goal Click photos from countries around the world including Sierra Leone, Iraq, Russia, Serbia, Mexico and Rwanda, alongside the Goal Click LDN project paying homage to football in London. The exhibition will also feature adidas current and historic products.
Goal Click was co-founded in 2014 by Ed Jones and Sport Industry NextGen Leader, Matthew Barrett.
Barrett commented: “We are incredibly excited to launch our first ever Goal Click exhibition, telling amazing and inspirational stories from people all over the world and in London through analogue football photography. The project shows football’s similarities and differences around the world, the issues, the passion and emotions it creates, and the way football can unite people. And we couldn’t think of a more natural partner than adidas to launch this exhibition with!”
adidas’ involvement in the exhibition is a formal extension of the brand’s focus on supporting and celebrating young creators across London.
The upcoming exhibition will take place at BL-NK in Shoreditch, east London, for one month during UEFA Euro 2016.
The exhibition venue BL-NK is a temporary popup venue showcasing and supporting Hackney’s business and cultural community, created by The London Borough of Hackney in partnership with Cube Space Ltd.
The exhibition will be free of charge and open to the public from the 10th June until the 10th July. Check out more images at @goalclick.
