adidas to supply INEOS Grenadiers with off-bike kit from 2025
adidas has become the Official Off-Bike Clothing and Footwear Partner of INEOS Grenadiers, the UK’s only UCI WorldTour team, in a multi-year partnership that has begun during the 2025 season
The INEOS Grenadiers have been wearing adidas off-bike performance apparel and footwear since mid-2025, with a full off-bike range for riders, staff and fans set to launch ahead of the 2026 racing season. The agreement has marked adidas’ latest move to re-establish a stronger presence in professional cycling, a sport in which it has had a long history of involvement since the 1960s.
The team, which has won 12 Grand Tours and includes riders such as Geraint Thomas, Egan Bernal, Michal Kwiatkowski, Filippo Ganna and Josh Tarling, has been using adidas t-shirts, jackets, hoodies, caps and footwear off the bike across the 2025 season.
The partnership has included plans to offer fans licensed teamwear as part of the wider collection to be launched in 2026. The INEOS Grenadiers have continued to expand their commercial partnerships as they prepare for the next phase of development following a transition in leadership and strategy since 2024.
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