Adidas Unveils New Global Campaign

adidas has unveiled a new global campaign, ‘See Creativity’, as the brand looks to show creativity in sport around the world. 

The new campaign is the latest chapter of adidas’ ‘Here to Create’ campaign and is told through the lens of female athletes. 

In December, adidas launched ‘Calling All Creators’ and invited athletes everywhere to find the creator within.

‘See Creativity’ includes a multi-athlete film that – according to the brand – celebrates creators who are confident and courageous from different disciplines.

“Hard work is a given. We believe that athletes who tap into their creativity have a powerful edge,” said Lia Stierwalt, senior director of global brand communications at adidas. “This new film continues the ‘Here to Create’ conversation from last year reinforcing the brand’s point of view that engaging an athlete’s imagination to unleash their creativity will take them further than their mind or body ever could.”