Adidas Unveils Women’s Campaign
adidas has unveiled a global campaign titled “Unleash Your Creativity”, told through a female athlete’s lens and stars supermodel Karlie Kloss, British and European kick-boxing champion Ruqsana Begum, fitness influencer Hannah Bronfman and fitness instructor and best-selling author Robin Arzon, among others.
The campaign includes a multi-athlete TV spot and short film series that brings to life stories of 15 female athletes around the globe.
Karlie Kloss’ film highlights how she uses her imagination to make a difference in the world. Ruqsana Begum is a British and European kick-boxing champion who blazed a trail for Muslim women to access sport.
Karlie Kloss said: “Like this campaign, creativity enables me to accomplish more and follow my passions. It is inspiring to work alongside this incredible group of women and help each other achieve our personal goals.”
Lia Stierwalt, senior director of global brand communications at adidas added: “Hard work is a given. We believe that athletes who tap into their creativity have a powerful edge. This new film series continues the ‘Here to Create’ conversation that we began in 2016 reinforcing the brand’s point of view that engaging an athlete’s imagination to unleash their creativity will take them further than their mind or body ever could.”
“Unleash Your Creativity“ debuted online and will air globally in more than 20 countries during key moments including the Super Bowl LI Pre-Game Show, NBA All-Star Game, and The Academy Awards.
