Admiral Signs Welsh Rugby Deal
24 Mar 2010 | sigadmin
Financial services firm Admiral is to become the principle partner of the Welsh Rugby Union (WRU) from the start of the 2010/11 rugby season.
The partnership, brokered by sports marketing agency Essentially, will see Admiral become the new WRU shirt sponsor in an initial three-year deal that will also see the Admiral logo on all secondary and training apparel.
Additional benefits from the sponsorship deal range from in-stadia signage to tickets for matches and access to international players.
The WRU’s deal with Admiral replaces its existing partnership with Welsh beer brand Brains SA.
