Aegon To Sponsor Masters Tennis
AEGON has signed a five-year deal to become the title sponsor of the Masters Tennis at the Royal Albert Hall in London.
The event, which has featured an array of Wimbledon champions including Bjorn Borg, John McEnroe and Pete Sampras every December since 1997, will now be known as the AEGON Masters Tennis, further extending the life assurance and pensions company’s involvement in the sport.
Having already become the Lead Partner of British Tennis in January 2009, the title sponsorship of the AEGON Masters Tennis ensures that AEGON is involved in tennis at every level – from grass roots development to international professional tournaments.
This year’s AEGON Masters Tennis takes place between Tuesday 1st December and Sunday 6th December, 2009. Wimbledon champions Goran Ivanisevic and Stefan Edberg, and for the first time, two-time Wimbledon finalist Patrick Rafter, have already signed up to compete.
The AEGON Masters Tennis uses a round-robin format, with all players playing at least three matches each. Each day of the tournament, except the final Sunday, features two sessions – an afternoon session starting at 1pm and an evening session starting at 7pm. All sessions will feature a combination of singles and doubles matches.
The event is the final tournament in 2009 on the ATP Champions Tour – a circuit of former World Number One tennis players, Grand Slam singles finalists and Davis Cup winners.
