Shorts: AFC Bournemouth, Vitality, Chelsea FC
AFC Bournemouth have named Renaissance Asset Finance as an official partner for the 2025/26 season.
As part of the agreement, Renaissance Asset Finance (RAF) will benefit from brand presence, premium hospitality, and activation opportunities throughout the campaign. Part of Arbuthnot Latham and Co., Limited, RAF is a UK-based finance provider, specialising in bespoke asset finance solutions for individuals and businesses.
Rob Mitchell, Commercial Director at AFC Bournemouth, said, We are pleased to welcome Renaissance Asset Finance into our family of partners ahead of the new season. As a well-established and trusted name in financial services, their expertise and values align perfectly with our ambitions as a club.
“I’d like to give a special mention to Arbuthnot Latham and thank them for their continued support. With RAF a subsidiary of the private and commercial bank, we look forward to working closely with them to deliver a successful and impactful partnership.
Health and life insurer Vitality has announced professional golfer Luke Donald and broadcaster Iona Stephen as its newest ambassadors.
The pair are the first golf ambassadors to join Vitality, becoming part of an ambassador team that includes athletes such as Keely Hodgkinson and Maro Itoje.
The partnership aims to promote healthier lifestyles through sport, with a focus on golf’s benefits of walking and outdoor activity.
Donald, the current European Ryder Cup team captain, and Stephen, a former professional golfer and leading broadcaster, will work with the brand to inspire more people to be active.
Luke Donald said, “I’m proud to be joining Vitality as an ambassador. Golf has always helped me stay active and focused, and I believe in its power to support healthier habits. I’m looking forward to working with Vitality to encourage people to move more and feel the benefits of an active lifestyle.”
Iona Stephen said, “I’m thrilled to be joining the Vitality ambassador family. I’m passionate about helping people discover the joy of being active, whether that’s through golf or any other sport. Vitality’s mission to make movement a natural part of everyday life really resonates with me, and I’m excited to support their work in inspiring more people to get active regularly.”
Chelsea FC Women have launched a new jewellery collection in partnership with the club’s official jewellery partner, D.LOUISE.
The six-piece line, named ‘The Chelsea Rose collection’, is a fusion of the club’s heritage and the brand’s durable design ethos. The collection features a crown of eight roses, with each rose symbolising one of the club’s Barclays Women’s Super League trophies, the most of any club.
Founded in 2021 by Olivia Jenkins, D.LOUISE creates jewellery designed to be waterproof, tarnish-free, and hypoallergenic. The Chelsea Rose collection includes a friendship bracelet, station chain bracelet, station chain necklace, spinner chain necklace, and two styles of earrings.
Giulia Mazzia, Chelsea FC Women’s Commercial Director, said, “We’re incredibly proud to be the first Women’s Super League team to offer a bespoke jewellery line, that reflects the uniqueness of our players, our fans, and our values. The Chelsea Rose Collection has something for everyone. It is timeless, beautiful, and built to last. Just like our team, it’s strong, resilient, and ready for life on the move.”
Olivia Jenkins, Founder of D.LOUISE, added, “We’re thrilled to partner with Chelsea Women to launch this collection. A club known for its incredible courage, success on the pitch and unwavering spirit. The Chelsea Rose Collection is a powerful symbol of resilience, which aligns perfectly with our brand story. These pieces are designed not only to honour the legacy of the club’s incredible players and staff, but also to empower those who wear them.”
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