AFC Bournemouth Nets Mansion Group Deal
Ahead of a debut season in the Premier League, newly promoted AFC Bournemouth has unveiled international online gaming business Mansion Group as its new official shirt sponsor.
Alongside the shirt sponsorship, the partnership will see the two brands working closely together on a range of commercial projects and marketing activities in order to assist in the expansion and increased awareness of both brands within their relevant markets.
The partnership was negotiated by sports marketing agency SportQuake.
Sagi Lahav, Mansion Group CEO, commented: “At Mansion, we have a fundamental belief in hard work and perseverance. Based on this, we have been impressed by the recent performance and promotion of AFC Bournemouth, and look forward to partnering with them for their first season within the English Premier League.
“We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands. This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal.”
Rob Mitchell, AFC Bournemouth commercial director, added: “We are delighted to welcome Mansion as our new official shirt sponsor. Mansion is one of the globe’s biggest names in the online betting and gaming industry, with a history of sporting partnerships.
“This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead.”
