Ag Barr Signs New Partnership With Rfl
AG Barr has re-signed its contract with the Rugby Football League for two more years.
In an extension of its three-year involvement, the company’s Irn Bru drink will replace DnB as the official soft drink of Rugby League.
As part of the sponsorship, Irn Bru will appear on the break bumpers on all Super League games televised by Sky Sports during 2009. There is also a possibility that the drink will host a range of match-day activity that can be used at engage Super League clubs.
In addition to Irn Bru’s involvement, AG Barr’s Strathmore Spring Water will continue as the Official Water of Rugby League, covering engage Super League, the Co-operative Championships and the England team.
Throughout the upcoming season, AG Barr’s energy drink TAUT will also appear on the back of all engage Super League referee shorts.
