Agencies To Sell Liverpool Friendlies

Rights agencies Kentaro and Pitch International have agreed a new deal to jointly sell the media rights for four of Liverpool’s pre-season friendly matches.

Between 22nd July and 8th August, the Premier League club will play the Thai national team in Thailand, the Singapore national team in Singapore, FC Lyn Oslo in Norway, and Atletico Madrid at Anfield.

The rights add to Kentaro’s pre-season football portfolio which already includes the Emirates Cup – featuring Arsenal, Atletico Madrid, Glasgow Rangers and Paris St Germain – as well as matches involving other top English Premier League teams, including Chelsea and Manchester United.