Agencies Sport Collective And Gv6 Sports Announce New Collaboration
Sports marketing agency Sport Collective has joined forces with digital media agency GV6 Sports to create a new agency offering for rights holders and brands.
The partnership sees two former FA senior commercial executives, Peter Daire and Sean McAuliffe (founders of Sport Collective), team up with the EFL’s former Head of Commercial Development, Steve Maddren, (founder of GV6 Sports) on the new venture.
The trio say the proposition is a ‘direct result of the new world sport finds itself in’, and that their collaboration will focus on delivering ‘growth strategies for brands and rights owners’, offering digital platform growth, content creation, partnership sales and staff training services.
“Our USP is that our clients have up to three senior sport business leaders, who have delivered at the very highest level, working on their business, together with a team of specialist support services,” said Steve Maddren, Founding Partner, GV6 Sports.
“We are confident we can make a big impact and change the way rights holders and brands work with agencies in sport.”
Peter Daire and Sean McAuliffe, Founding Partners at Sport Collective added: “Our experience in sport business is second to none and in the new world we strongly believe our collective proposition can genuinely affect revenue and marketing value at scale.
“We are working with an array of new clients, both large and small, and we look forward to demonstrating this with rights holders and brands to support their growth ambitions.”
