Aia Signs Beckham As Ambassador

27 Mar 2017 | tshego

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AIA Group has signed retired footballer David Beckham as its new global ambassador on a multi-year deal.

AIA Vitality will use the former Manchester United, England and Real Madrid midfielder in a series of advertising campaigns.

Beckham will also be present at a number of AIA’s community and business activities for its customers, agents, partners and employees.

Beckham said: “Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encourage people to take charge of their health.”

Ng Keng Hooi, AIA’s group chief executive, added: “David is a natural fit with AIA as we pursue our purpose to play a leadership role in the social and economic development of the communities we serve and in doing so, helping millions of people across the Asia-Pacific region to live longer, healthier, better lives.”