Air Malta Teams Up With Discountif

Air Malta has teamed up with DiscountIF to offer a rewards scheme that gives customers vouchers on their next purchases if pre-selected events are guessed correctly.

The offer is open for customers who make a successful reservation and correctly predict the outcome of an event. Events include, but are not limited to, football matches and other sports events.

Ursula Silling, Air Malta’s chief commercial officer said: “Air Malta is the first airline to offer such an innovative reward to customers. We wanted to create a unique scheme, a chance to offer our guests not only added value, but also an opportunity to engage more with them.

“At Air Malta we are always on the lookout for innovative products and services and this rewards scheme fits perfectly with our aim to offer that little bit extra to our guests.”

Lewis Holland, CEO, DiscountIF added: “It’s great to be running a campaign with Malta’s national airline, Air Malta. Our technology has allowed them to differentiate from competitors and make them the first airline globally to offer customers rewards through live events.”