AJ Bell Extends Nbl Title Sponsorship
AJ Bell has announced it will extend its title sponsorship of the National Badminton League (NBL).
The investment platform and stockbroker service provider will extend its deal a further two-years as the UK’s first professional badminton league expands for its third season.
The renewed sponsorship will see AJ have on and off court branding at all 21 fixtures in the 2016/17 season, which is played between October and February 2017.
AJ Bell will also receive naming rights to the league’s ‘PowerPlay’ double points rally. The AJ Bell NBL features Britain’s best players, European talent and stars from Asia competing across seven franchise teams – Loughborough Lightning, Surrey Smashers, Team Derby, University of Nottingham Badminton, Suffolk Saxons, Bristol Jets and reigning champions, Birmingham Lions.
Adrian Christy, CEO, Badminton England said: “After the brilliant bronze medal won by Chris Langridge and Marcus Ellis in Rio, the buzz around English badminton is at a ten-year high and having AJ Bell on board as proud title partners of the NBL only reinforces this.
“They have a fantastic pedigree in sponsoring high profile sporting events and I am delighted they continue to see the AJ Bell NBL as a wise investment. Our plans to grow the league remain at the forefront of our thinking and I am pleased that AJ Bell will be beside us on that journey.”
Billy Mackay, marketing director, AJ Bell, says: “At AJ Bell we want more people to enjoy secure, healthy, long and rewarding lives. Through all of our sponsorship activity we aim to foster a mindset where ‘looking after yourself’ means investing in both your health and your future wealth.
“Badminton is a great fit with that mantra. It is an exciting time for the NBL and English badminton as a whole and we are delighted we are able to continue to support the league.”
