AJ Bell To Title Sponsor Tour Of Britain
AJ Bell has been confirmed as the title sponsor of the upcoming Tour of Britain, which this year takes place between place between 4th and 11th September.
Under terms of the agreement, the 2022 edition of the UCI Europe Tour will be known as the AJ Bell Tour of Britain.
This is the second year that the Manchester-based financial services company has sponsored the Tour of Britain.
Andy Bell, chief executive at AJ Bell, said, “We’re thrilled to be title partner of the AJ Bell Tour of Britain for the second year running. The 2021 event made for some fantastic viewing both for those able to soak up the atmosphere in person and those watching from home.
“It’s great to see so many new locations along the route this year, no doubt inspiring new and existing cycling fans in its path. I look forward to seeing who will take home the AJ Bell Leaders jersey and be crowned the overall winner on the Isle of Wight.”
Hugh Roberts, Tour of Britain chief executive, added, “We are extremely delighted that AJ Bell has returned for the second year as title partner of the AJ Bell Tour of Britain. We set up a strong partnership foundation in 2021 and collectively with AJ Bell we are focussing on building the biggest and best bike races in Britain.
“The race this year will be one of our toughest, and we once again expect millions to be watching roadside and around the world on television. Our team at SweetSpot is adept at delivering world class events alongside our partners, and we will discuss longer term possibilities with AJ Bell post-event.”
All eight stages of the AJ Bell Tour of Britain will be televised live on ITV4, along with an hour-long daily highlights show.
