AJ Bxng Signs Up With Hyde & Sleep

19 Feb 2018 | tshego

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AJ BXNG, Anthony Joshua’s management company, has partnered with Hyde & Sleep as its official sleep partner.

As part of the deal, the beds manufacturer will provide the IBF and WBA world heavyweight champion, as well as Joshua Buatsi and Lawrence Okolie, with mattresses when they travel for fights.

Hyde & Sleep will offer the full range of mattresses for the fighters to choose from and will also provide smart pillows, duvets and sheets.

The new signing is the latest by the heavyweight boxer, who recently announced a deal with Bulk Powders, a nutrition supplement. The boxer also has deals with Lucozade Sport, JD, Under Armour and Beats by Dre.

Joshua said: “People often ask me about my pre-fight routine, how I prepare and how I get a good night’s sleep, especially when on the road.

“On average, I like to get seven to eight hours a night but if that fails, I’ll have another hour to recover after breakfast.

“When the AJ BXNG team are travelling and staying in hotels, it can take a while to get used to a different bed. Lawrence, Josh and I are really looking forward to partnering with Hyde & Sleep; with their mattresses, we’re guaranteed to sleep well at home, at training camp and even before a flight. When all our focus is on training, it’s great to know we’ve got sleep sorted.”

Hyde & Sleep’s founder Andrew Tyler added: “We’re on a mission to promote the importance of sleep to our health and wellbeing and this is never more true than if you’re a professional sportsman.

“As a British brand, we’re really proud to support AJ BXNG and we can’t wait to see what’s next for the rising stars. We’re looking forward to working with all three athletes and seeing the full Hyde & Sleep product range become part of their entourage.”