Ajax Melt Eredivisie Trophy To Share Success With Fans

11 May 2021 | tshego

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Ajax have ‘melted’ down their latest Eredivisie trophy in a bid to share their league triumph with fans who were not able to be in the stadium this season.

The club won its 35th Dutch top flight trophy this season, and will give each of its 42,000 season ticket holders a star containing 0.06 grams of the melted down trophy as a memento, while each star weighs 3.45g.

Our success is your success.#XXXV pic.twitter.com/2l6bVtt0Pv

— AFC Ajax (@AFCAjax) May 12, 2021

“This season, we have largely had to play without our fans – well, without them sitting in the stands at least,” said Edwin van der Sar, General Director, Ajax, in the video.

“Despite this, we have felt their support every week. On the way to the stadium, on social media and in our personal contacts.

“Previously, when we said ‘this title is for you’, we were expressing how we were doing it for the fans. However sharing the trophy is the ultimate proof that we really are.”