Alcohol Ban On Kids Replica Shirts Begins
The ban on alcohol branding on children’s replica sports shirts instigated by alcohol industry trade body the Portman Group has now come into effect.
The Portman Group’s revised code of practice was announced last summer and means that alcohol branding must not appear on children’s replica sports shirts under sponsorship agreements signed after 1st January 2008.
‘No drinks company ever sets out to communicate to children,’ said Portman chief executive David Poley.
‘It’s right that producers have decided to close the door on this unintended consequence of sports sponsorship.’
The ban effects a number of high profile football clubs who have alcohol brands as their primary sponsors including Liverpool’s deal with Carlsberg and Rangers and Celtic’s shirt contract with Carling.
