Aldi Bags Triathlon Sponsorship In Leeds
The Columbia Threadneedle World Triathlon Leeds has announced ALDI as the official supermarket sponsor for 2017.
Aldi will sponsor the fourth leg of the ITU World Triathlon Series following the recruitment of Olympic champion, Alistair Brownlee and Olympic silver medallist, Jonny Brownlee as its Team GB ambassadors.
ALDI will be supporting every finisher with fresh fruit as part of their ‘Get Set to Eat Fresh’ programme partnership with Team GB. This schools’ engagement and education programme aims to reach 1.2 million five-14-year-olds nationwide by 2020.
As part of its activation, ALDI will also be supporting the progress of three atheletes on their journey to the Columbia Threatneedle World Triathlon.
Jack Buckner, chief executive of British Triathlon, organisers of the Columbia Threadneedle World Triathlon Leeds said: “ALDI are a superb brand to be working with at the Columbia Threadneedle World Triathlon Leeds. They are a household name that prides itself on supporting access to fresh, healthy, affordable food and I am delighted they have chosen triathlon to build on their Team GB sponsorship during Rio.
Adam Zavalis, marketing director at Aldi added “This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year.”
The 2017 Columbia Threadneedle World Triathlon Leeds is supported by National Lottery funding and is organised by British Triathlon, in partnership with Leeds City Council, UK Sport and the ITU.
