Aldi Seals Paralympicsgb Partnership

Supermarket chain Aldi has become the new official partner of ParalympicsGB.

The sponsorship, agreed with the British Paralympic Association (BPA) governing body, will run through to the next Paralympic Summer Games and means that Aldi is now the sponsor for both Great Britain’s Olympic and Paralympic teams up to Paris 2024.

The partnership builds on Aldi’s existing partnership with Team GB, with the group having supported Great Britain’s Olympic team and athletes since 2015. Aldi will extend its provision of monthly food vouchers to TeamGB athletes to now cover their ParalympicsGB colleagues, many of whom are currently competing in the Beijing 2022 Winter Paralympic Games.

Adam Zavalis, Marketing Director at Aldi UK, said, “We’ve been fuelling Team GB with healthy food since 2015 and I’m thrilled that we now have the opportunity to extend that support to Great Britain’s amazing Paralympic athletes. We’re immensely proud to be supporting the Winter team as they compete in Beijing, just as we will the summer athletes, all the way to Paris in two years’ time.”

Aldi said that ParalympicsGB athletes will attend the opening of new stores, providing athletes with the opportunity to engage with local communities and raise awareness of ParalympicsGB.

Mike Sharrock, Chief Executive of the BPA, said, “We are very excited about this partnership and the potential to reach communities right across the UK.

“We know Aldi is focused on championing British success through their support for local farmers and suppliers, and through helping our athletes reach their full potential. We look forward to working with Aldi to bring the stories of ParalympicsGB athletes to many more homes, helping to break down barriers for disabled people and change perceptions.”