All-Weather Championships partners with Midnite
Arena Racing Company has agreed a three-year partnership with sportsbook and casino brand Midnite for its All-Weather Championships.
The deal, which includes an option for a further two years, sees Midnite become an official partner for Season XIII of the All-Weather Championships (AWC).
Midnite’s branding will feature across the four host racecourses – Newcastle, Wolverhampton, Southwell and Lingfield Park – for the duration of the season, which begins on 21st October 2025. As part of the agreement, Midnite will be the official sponsor of the Sprint, Marathon and Middle Distance race categories.
The season culminates on Good Friday, 3rd April 2026, with the All-Weather Championships Finals Day at Newcastle, worth over £1m. All meetings will be broadcast on Sky Sports Racing, with selected races aired on ITV Racing.
Andrew Mook, Head of Brand Marketing, Midnite, said, “We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players. Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK.
We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”
David Leyden Dunbar, Director of Commercial Strategy and Partnerships, Arena Racing Company, said, “As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner.
Their support of the Sprint, Middle Distance and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans. Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”
