Allianz Renews Willams F1 Sponsorship

Williams F1 is racking up the sponsorship deals after Allianz became the latest
brand to reaffirm its commitment to the F1 team.

The new deal with Allianz represents the eighth consecutive season that the
financial services firm has been a Williams sponsor and will continue to have
its branding prominently placed on the car.

The latest package consists of three main elements – on-track and pit lane
branding at eight races; an interactive element with the team itself through
branding and promotions; and a focus on ‘road safety’ as the primary marketing
message of the association.

Allianz is the latest brand to commit to Williams ahead of the upcoming
season following on from title sponsors AT&T, Lenovo and Oris.