Alpine F1 Team announces unique ticketing deal

BWT Alpine Formula 1 Team has announced a first-of-its-kind partnership with ticket marketplace viagogo.

Under the agreement, fans worldwide will be able to purchase Formula 1 tickets via viagogo with Alpine making tickets from its own race day allocation available for general sale. This makes the team the first in Formula 1 to make those tickets available to buy.

Alpine has stated that access to Viagogo’s platform, accessible in 195 countries and 33 languages, will enable the team to expand ‘its global reach and engage new audiences.’

The partnership extends beyond ticketing, with the Enstone-based team set to utilise viagogo’s technology and data insights for marketing opportunities.

As per the agreement, viagogo’s brand will gain visibility across BWT Alpine Formula 1 Team’s garage, hospitality areas, and digital platform from the 2025 season.

Oliver Oakes, Team Principal, BWT Alpine Formula 1 Team, said, “The partnership with viagogo is an exciting step to bring BWT Alpine Formula 1 Team closer to fans worldwide. By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand. We’re committed to enhancing the fan experience and strengthening global presence – this collaboration is a testament to that.”

Matt Drew, International Business Development Lead, viagogo, added, “We’re excited to partner with BWT Alpine Formula 1 Team to make attending Formula 1 races easier than ever for fans around the world. In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races. Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues.”