Hytro Expands Alpine F1 Deal

The Alpine Formula 1 team has agreed a partnership with blood flow restriction (BFR) wearables brand Hytro, which includes ‘performance innovation partner’ designation.

Under the agreement, the UK company will supply BFR wearable products to F1 drivers Esteban Ocon and Pierre Gasly, as well as Alpine crew members.

Hytro is building on its existing role as the BFR training supplier of Alpine’s F1 Academy team since 2022. Through that deal, the company has provided wearables for Sofia Floersch and Abbi Pulling over the last three seasons.

The expanded collaboration will include further research into the impact of BFR wearables on athletic conditioning and recovery, in addition to specific analysis of their impact on performance in women’s sport.

Richard Frost, Chief Marketing Officer at Hytro, said, “This collaboration brings together our passion for human performance innovation and Alpine’s commitment to engineering excellence.

“Our BFR wearables, which have already been a part of Alpine’s Academy and pit crews training plans, will now help F1 drivers to train smarter and recover faster. We’re also looking forward to some groundbreaking research over the next few years, especially on how BFR can benefit women in elite sports, working with incredible athletes like Sophia Floersch and Abbi Pulling. 

“This partnership isn’t just great for us and Alpine, it’s a game changer for the whole sports industry, pushing athletic boundaries.”

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