Alpine Strengthens Ryan Reynolds Connection
The BWT Alpine Formula 1 Team has agreed a new partnership with streaming TV advertising company MNTN.
The deal sees MNTN become the official performance TV sponsor to the UK-based motor racing team with the partnership set to officially commence at this weekend’s Las Vegas Grand Prix.
The partnership will then continue for the remainder of the Formula 1 season with MNTN’s logo appearing on it A523 racing car and team environments.
Ryan Reynolds, who co-invested in Alpine Racing Ltd through Maximum Effort Investments, and serves as MNTN’s Chief Creative Officer, will play a crucial role in the partnership with all content related to the deal set to be ‘crafted by Ryan Reynolds’ Maximum Effort’.
Reynolds commented, “A few years ago, if you had said I’d be bringing together my performance marketing software firm and Alpine Formula 1 team, I would have told you to get out of my living room – after asking you to explain what some of those words meant. Today, I’m just so overjoyed to be surrounded by so many talented people delivering such excellence so quickly. Here we go!”
David Gendry, VP Sponsoring, Partnerships and Communications at Alpine, said, “We are thrilled to welcome MNTN as a team partner. Formula 1 is the fastest growing major global sport, and MNTN helps brands move just as fast to launch TV advertising campaigns that drive immediate results, no pit stops required. We look forward to our journey together.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
