Alteryx Appoints Csm For McLaren Deal

CSM Sport & Entertainment has been appointed by analytics firm Alteryx Inc to provide Formula 1 race weekend hospitality logistics, after the brand recently became a multi-year partner of McLaren Racing.

CSM will provide support with immediate effect for a selection of races during the 23-race Formula 1 race season, working with Alteryx’s U.S-based brand marketing team. 

Lee Koenig, VP, EMEA Marketing at Alteryx said: “We are excited to be working closely with CSM to help us provide the best hospitality guest experience during the Formula 1 race weekend. Given CSM’s expertise and experience in this space, we knew they were the right agency for us to ensure our VIP guests enjoy an end-to-end hospitality experience.”

Sarah Dawson, Managing Director, Brands at CSM added: “As Alteryx enters a new and exciting partnership, we are delighted to support them by creating the ultimate guest experience at and around their key races. Alteryx is a brand rooted in innovative technology and delivering a transformational experience to customers, so we look forward to working alongside them as they bring this to bear.”