Shorts: Champions League, Champion, Red Tiger Marketing

Amazon Prime Video has drawn over 13 million viewers in the UK and Ireland for the 2024/25 UEFA Champions League season.

This was the first season Prime Video has shown the Uefa Champions League in the UK and Ireland, as part of a three-year deal worth £450m to exclusively show 17 first-pick games from the competition each campaign.

Prime Video has said this was the most-watched season of sport on the streaming platform in Europe. Most of the aforementioned games have surpassed the previous viewership record for a live sport event on Prime Video UK, which had been held by a Premier League game involving Arsenal and Manchester City in February 2023.

Alex Green, Managing Director of Prime Video Sport, International, said, “These record audiences show how the reach and accessibility of Prime extends these huge European matches to even more fans.

“This is also a great credit to our talented production team who make these headline Tuesday matches a truly must-watch spectacle, with 90 minutes of pre-match coverage and a constant pitch-side presence that fans have really responded to. We are just getting started and will continue to innovate as we develop our coverage next season.”

UFC Heavyweight Champion Tom Aspinall has signed a long-term partnership with sportswear brand Champion

The collaboration has launched with a new campaign and apparel range, the Heavyweight Champion collection.

Created in collaboration with Aspinall, the partnership has tapped into Champion’s heritage, blending performance-ready garments with lifestyle-inspired silhouettes, including a Reverse Weave hoodie. The collection features the 00:02:02 timestamp across the range, a nod to Aspinall’s remarkable average professional fight duration.

Beyond the capsule collection, Aspinall has provided insights to help Champion develop a new line of performance training apparel and equipment, aiming to ensure the product functions properly and is tailored to elite fighters.

Tom Aspinall said, “Champion’s values really reflect who I am and what I want to do in MMA. I’ve always said I believe I can transcend the sport into the mainstream. And we’re not just creating gear – we’re making apparel that works for fighters and inspires the next generation.”

Former Manchester United Chief Executive Richard Arnold has announced the launch of Red Tiger Marketing.

The company was formed in October 2024 and claims to have generated over £20m in revenue for clients since its formation.

Red Tiger Marketing has a headcount of 20 professionals dedicated to delivering results across the sports industry, with clients across the technical kit, beer, energy drinks, and betting sectors.

Arnold serves as Chairman of Red Tiger Marketing, with ex-LIV Golf advisor, Laurence Miller leading day-to-day operations as managing director.

Richard Arnold, Chairman of Red Tiger Marketing, said, “Red Tiger is about applying world-class thinking, data-driven strategy, and operational discipline to help sports organisations realise their full commercial potential.

“We’re building a business that draws on elite talent across industries and augments it with smart partnerships and strategic acquisitions to deliver unmatched value for our clients.”

U.S. Soccer has partnered with MatchWornShirt, the online auction marketplace for sports memorabilia

The agreement has named MatchWornShirt as their official match-worn auction platform.

The partnership has headlined MatchWornShirt’s official U.S. launch and has marked a major milestone in the company’s growth trajectory and expansion, unlocking real-time access to signed, game-worn jerseys from the U.S. Men’s and Women’s National Teams.

MatchWornShirt has delivered an end-to-end fan experience, powered by live auction technology, seamless match integration, and chip-embedded authentication.

Fans have been able to bid in real time as the action has unfolded on the pitch, acquiring one-of-a-kind, game-worn, and post-match signed jerseys from the Starting XI of both the U.S. Men’s and Women’s National Teams.

Tijmen Zonderwijk, CEO and Co-Founder of MatchWornShirt, said, “As lifelong football fans, MatchWornShirt was born out of a personal mission. We were simply looking for an Ajax shirt for our dad and saw a real gap – there was no trustworthy place to buy authentic, match-worn shirts and know exactly where they came from. So, we created it ourselves!”

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