amazon Prime Welcomes New Rugby Sponsor
Amazon Prime has agreed a partnership with Sage which sees the UK-based software company become a broadcast sponsor for rugby union’s 2022 Autumn Nations Series.
This follows Amazon Prime Video becoming the official UK broadcaster of the series and Sage’s recent agreement to become the official insights partner of Six Nations Rugby.
Under terms of the new deal, Sage will work with Prime Video to provide viewers with additional real time data and analytics to add value to the broadcast.
Coverage will also feature a new Sage advertisement featuring Sage customer and South African Rugby World Cup winner, Bryan Habana.
The 2022 Autumn Nations Series began on October 29th when Australia narrowly beat Scotland at Murrayfield Stadium. This was also the first time that Sage used the Smart Ball data and presented its insight to fans in a northern hemisphere test match.
Cath Keers, CMO of Sage said, “We are excited to partner with Prime Video for the upcoming Autumn Nations Series. The partnership will enable us to deliver fascinating data and insights to fans in an engaging, accessible and human way – an ambition at the heart of our new role as official insights partner to Six Nations Rugby.
“Much like Prime Video, we are committed to innovation and enhancing the consumer experience, so this partnership makes total sense. We look forward to working alongside them to bring the Smart Ball insights and new data to life for those watching at home.”
Bryan Habana, Co-Founder and CCO of Paymenow, added, “Our company has been a partner of Sage in South Africa since 2020 and so it was a good fit for me to become involved in their new rugby advertising. Both as a player and now a broadcaster, I have always found the advancement of data and insights extremely valuable, and Sage’s new role within rugby means they are helping to enhance the match experience for fans across the world.
“Their involvement with the smart ball is exciting as it gives fans access to data right from the heart of the game within seconds.”
England face Argentina at Twickenham Stadium in London on Sunday 6th November, with Wales meeting New Zealand and Scotland playing Fiji on the same weekend.
Image: Shutterstock
